Nu Way Beauty | Luxury Beauty Studio in Lake Wales, FL
Trusted by 7,000+ Clients 7,000+ Clients
Eagle Ridge Mall · Lake Wales, FL

Walk In. Glow Out.

Luxury facials, body sculpting, tanning, brows, lashes & permanent makeup — designed around your skin, your time, and the way you want to feel when you leave.

Explore Services
Customized Treatments
Visible Results
Luxury Experience
Limited Welcome Offer
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Nu Way Beauty
Welcome
Credit
$30
Issued To
— Personalized For You —
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Claim

Get Your $30 Welcome Credit

Apply it toward your first treatment at Nu Way Beauty. Yours when you join — no fine print, no catch.

First-Time Clients · 7,000+ Visits Earned · Lake Wales, FL
By The Numbers
Lake Wales · FL
0.0
Verified Client Rating
0+
Glows Delivered
0%
Return Rate
0 min
Express Glow Facial
Latest
Results-Based · Latest Tech
Earned, Never Claimed

Numbers we built
one glow at a time.

Every figure on this card is real. Every client behind them is too. We don't run flash sales or chase ratings — we listen, build a plan, and let the work earn the next visit.

That's how 7,000+ visits became a community, and how 98% of our clients keep coming back.

Why Choose Us
Featured Facials

Choose Your Glow

Four facials, four price points, four different reasons to come in. Walk in for a twenty-minute refresh or settle in for the full ninety-minute renewal — every option is built around the same thing: real skin, real results.

20 Minutes

Express Glow Facial

A quick refresh — cleanse, exfoliation, hydration, and an LED finish. Lunch-break perfect.

$50
Most Booked
60 Minutes

Signature Facial

Our customized go-to — deep cleanse, mask, facial massage, LED therapy, and full hydration.

$100
60 Minutes

Advanced Glow Facial

Technology-enhanced rejuvenation — oxygen infusion, RF tightening, and dermaplaning options.

$150
90 Minutes

Ultimate Skin Renewal

The full luxury experience — multi-step exfoliation, sculpting massage, advanced therapy, and deep hydration.

$200
Nu Way Beauty Tanning
New · Now Booking
Tanning Studio

Sun-Free Glow. Year-Round Confidence.

Custom airbrush, red light, and event-ready glows — built for your skin tone, never one-size-fits-all. Walk in pale, walk out radiant.

Express Spray Tan 15 min
A quick, even glow — perfect for last-minute plans.
$40
Custom Airbrush Tan 25 min
Hand-applied, contouring spray — face, body, and detail work.
$55
Bridal & Event Glow 30 min
Multi-step prep + premium solution — photo-ready, lasts longer.
$75
Red Light Body Glow 20 min
Sun-free radiance with skin-firming benefits — no UV exposure.
$50
Touch-Up Tan 10 min
Top up the glow between sessions — for existing tan clients.
$30
How It Works

Three Steps. No Guesswork.

01

Book or Walk In

Reserve a time online or stop by at Eagle Ridge Mall — we'll match you to the right treatment.

02

Choose Your Glow

Twenty minutes or ninety. Express refresh or full renewal. Your time, your skin goals, your call.

03

Leave Glowing

Walk out with skin that looks better and a clear plan for what comes next — if you want one.

Real Results

Real Work. Real Transformation.

A small selection of real results from real Nu Way Beauty clients — brows, lashes, permanent makeup, skin.

Brows Brow result
Skin Skin result
PMU PMU result
Lashes Lash result
Why Clients Choose Nu Way

Built Around You.

Customized Care

Every treatment is built around your skin, your goals, and your life. Never a one-size menu.

Luxury Experience

Quiet, unhurried, beautifully appointed. The visit is part of the result, not a step on the way.

Advanced Treatments

Modern technologies and proven protocols — chosen because they work, not because they're new.

Confidence-Focused

Our goal isn't to change your face — it's to help you recognize the version of yourself you love.

From Our Clients

Words That Earn Themselves

"I came in for a quick express facial on my lunch break and ended up booking the membership before I left. My skin looks the best it has in years."

Maria R.

"Finally a real beauty studio in Lake Wales. The team actually listens, the studio is gorgeous, and I leave feeling like myself again every time."

Jessica M.

"My powder brows look so natural that nobody can tell. Best decision I've made for my routine — twenty fewer minutes every morning."

Brittany K.

"First-time facial and I was nervous. Luba walked me through everything, no pressure, no upsells. Just real expertise and the most relaxing hour I've had in months."

Ashley T.

"The Signature membership is a no-brainer. One facial a month, free LED, and I'm in and out in an hour. My skin is smoother, my routine is simpler."

Lauren V.

"At 52, I wasn't sure what would actually work. They built me a real plan — facials, RF tightening, and a home routine. Six months in and people keep asking what I'm doing."

Stephanie F.

Private Events

Bring The Glow Squad.

Birthday parties, bridal showers, baby showers, girls' night out — the whole studio yours, glow included. Up to five guests, fully personalized. We'll handle the details. You handle the toast.

Birthday Parties

Make her year. Custom facials, light bites, and gold-foil glow for the birthday girl.

Bridal Showers

Glow up before the big day. Pre-wedding facials, lash lifts, and bridal-prep tans for the bride and her crew.

Baby Showers

A calm, glowing reset for mom-to-be and her people. Express facials, gentle add-ons, and time off her feet.

Girls' Night Out

Trade dinner reservations for facial reservations. Five seats, drinks in hand, glow in your skin.

Up To 5 Guests · By Appointment · Lake Wales, FL
Your Monthly Glow Ritual

Become a Member.

One facial a month at the same price as walk-in — plus discounts, free add-ons, priority booking, and roll-over credit. Designed for the women who already know consistency is what makes skin look better, not magic.

Glow

$50 / month
  • One Express Facial per month
  • 10% off all add-ons
  • 10% off retail products
  • Roll-over up to 3 months
Start Glowing

Elite

$150 / month
  • One Advanced Glow Facial per month
  • Choice of free add-on every visit
  • 15% off services & retail
  • Priority booking
  • Birthday treatment
  • Bring-a-friend half-price pass
Start Elite
Give The Gift Of Glow

The Gift That Always Fits.

Send a beautifully presented gift card straight to their inbox. Choose an amount, add a note, done in under a minute.

Gift Cards

Give The Gift Of Glow.

Choose an amount. We'll deliver a beautifully presented gift card straight to their inbox — or print one and mail it on request.

Sent instantly by email. Redeem in studio or at booking.

Nu Way Beauty Gift Card
Studio Etiquette

How We Care For Every Guest.

A few things that make every visit feel calm, personal, and worth it. Read once before your first appointment — you'll never have to think about it again.

01

Reservations

Booking ahead gives you the widest selection of times and treatments. Walk-ins are welcome and we'll always do our best to fit you in, but availability can be limited. To hold your spot, a $50 deposit is required at booking — applied directly to your service.

02

Cell Phones

Our space is built for stillness. Please silence your device before you settle in so every guest can enjoy a truly calm visit.

03

Punctuality

Arrive 15 minutes early to enjoy a complimentary coffee or tea before your service. Late arrivals shorten your treatment — we end on time so the next guest's appointment isn't affected. After your service, you're welcome to relax in the lounge as long as you'd like.

04

Cancellations

We ask for 48 hours' notice on cancellations, and 3 days for packages or group bookings. Late cancellations are billed at 50% of the service price; no-shows at 100%. Holiday appointments require 48 hours' notice and are billed at 100% after that point.

05

Gratuity

Always appreciated, never expected. Tips for exceptional service are warmly welcomed.

06

Dress Code

Dress comfortably. We want you to feel at ease the moment you walk in.

07

Medical Conditions

Please tell your specialist about any medical conditions before your service. Some treatments may not be right for you, and we'd rather know up front.

08

Children

Our studio is a quiet, adults-focused space. Guests must be 18 or older to be in the studio without an adult present.

Nu Way Beauty studio location
Visit Us

Eagle Ridge Mall, Lake Wales

Address

203 Eagle Ridge Dr, Suite 100
Lake Wales, FL 33859

How to Find Us

Enter through Dillard's, walk straight to the main mall entrance, turn left — we're directly across from the nail salon.

Phone

863-222-4422

Hours

By Appointment Only
Walk-ins welcome based on availability

Ready When You Are

Ready To Feel Like
Your Best Self?

Walk in or book ahead. Twenty minutes or ninety. Either way, you'll leave glowing.

As Seen In

Nu Way Beauty Wellness Aesthetics has been featured across recognized national media platforms, highlighting our commitment to elevated beauty and wellness standards.

Our work continues to gain attention for innovation, professionalism, and refined aesthetic results.

Meet

Our CARE Team

Our aestheticians and collaborating medical providers work together to ensure each client receives appropriate guidance and personalized treatment planning.

We focus on safety, education and consistent results.

Luba Winter

Cosmetologist & brows specialists

Elizabeth Miller

Licensed Aesthetic Specialist

Diana Claros

Cosmetologist & brows specialists

What

Can We HELP You With?

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Medical weight management

Nu Way Beauty provides a structured, personalized approach to achieving safe and sustainable results. Under the supervision of experienced professionals, each client receives individualized support that may include nutritional guidance

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Energy, Hormones & Longevity

Low energy, poor sleep, brain fog or slow recovery can be signs your body needs deeper support. We help evaluate internal balance through wellness assessments, peptides, supplementation and personalized recommendations..

Image

Hair Thinning & Scalp Health

Hair shedding, thinning or loss of density is often linked to stress, hormones or nutrition. We help identify possible causes and support hair health through scalp care, treatments and wellness-based approaches.

We Help You

YOU MAINTAIN Results

Good results come from consistency, not a single treatment.

After your consultation, we guide you through a step-by-step care plan that may include skincare treatments, body therapies, injectables, wellness support and home care recommendations.

Your plan is adjusted over time based on how your skin and body respond, so improvements look natural and comfortable rather than sudden or artificial.

Your glow should not end at the studio.

We offer a curated selection of professional home care products designed to preserve, enhance, and extend your results. From skin nourishment to lash maintenance, each product is chosen with intention - so your beauty continues effortlessly between visits.

Our

Approach

Many people try different treatments in different places and still feel unsure what actually works for them.

We simplify the process.

We begin by understanding your concerns, then explain realistic options and create a manageable treatment strategy.
Some clients need skin correction.
Others need body contouring or wellness support.
Some only want maintenance and prevention.

Our role is to guide, not pressure.
We focus on safe, appropriate treatments and long-term improvement rather than unnecessary procedures.

Luba Winter

Frequently

Asked Questions

FACIALS

When should I arrive for my appointment?

Please arrive 10 minutes early to settle in and complete any quick forms. If you arrive late, we’ll do our best with the time remaining.

Should I remove my makeup before I arrive?

No worries. We start every facial with a full cleanse. Come as you are, relax, and we’ll take care of the rest.

What should I wear?

Wear whatever is comfortable. We protect your clothing during treatment.

Who will perform my facial?

A trained, licensed esthetic professional from our team.

What products do you use?

We use professional-grade skincare selected for your skin type and goals.

How do I know which facial or add-ons are right for me?

We do a quick skin assessment before your service and recommend the best options for your skin that day.

Will my skin be red after?

Most clients leave glowing. If your skin is sensitive, you may have mild pinkness that typically fades quickly.

How often should I get a facial?

Most clients do best with one facial every 4 weeks. We’ll recommend a simple routine based on your skin and goals.

I have sensitive skin. Can I still get a facial?

Yes. We customize for sensitive and reactive skin and keep everything gentle and safe.

What is lymphatic drainage?

A gentle technique that helps reduce puffiness, supports circulation, and leaves your face looking refreshed and less swollen.

How do you sanitize?

We follow strict sanitation standards. Tools and surfaces are disinfected between every client, and disposable items are used when appropriate.

Are extractions included?

Some facials include them, and they can also be added when needed. We only do extractions if your skin can handle them safely.

Can I wear makeup after my facial?

You can, but we recommend letting your skin breathe for the rest of the day when possible.

Is there downtime or pain?

Most facials have no downtime. You can return to your day right after your appointment.

What results can I expect?

After one facial, most clients notice smoother texture and a healthier glow. With consistent care, results become stronger and longer-lasting.

How many sessions do I need and how long do results last?

You can see improvement after one visit, but the best results come with a monthly plan. Your esthetician will guide you based on your goals.

ACNE PROGRAMS

Who is acne treatment for?

Anyone dealing with breakouts, congestion, or inflamed skin who wants a clear, consistent plan.

How long does it take to see clearer skin?

Most acne programs take at least 8–12 weeks for visible clearing, because skin needs time to cycle and heal.

Do I need homecare products too?

Yes. Professional treatments + the right home routine is how acne improves long term.

Do I need to stop wearing makeup?

Not necessarily. We recommend acne-safe makeup and thorough cleansing. We’ll guide you.

ENHANCEMENTS

What is dermaplaning?

A gentle exfoliation that removes dead skin and peach fuzz, helping makeup sit smoother and skincare absorb better.

What is a chemical peel?

A targeted exfoliation chosen for your skin concerns to improve texture, tone, and clarity over time.

What is LED therapy?

A relaxing light treatment that supports collagen and can help calm acne and inflammation.

What is an enzyme mask?

A gentle exfoliating mask that brightens and smooths without harsh scrubbing.

What is gua sha / facial massage?

A sculpting technique that helps reduce puffiness, improves circulation, and leaves the face looking more lifted and refreshed.

LASHES, BROWS & WAXING

Can I wear eye makeup to a lash lift appointment?

We recommend arriving with clean lashes and no mascara. Oils and residue can reduce the lift and shorten results.

Are there any restrictions for waxing?

Yes. Certain medications and active skincare (retinoids, strong acids, some acne meds) can make skin too sensitive for waxing. If you’re unsure, message us and we’ll confirm what’s safe.

MEMBERSHIP

What is included in membership?

A monthly treatment credit, member-only perks, and preferred pricing to help you maintain results consistently.

When is membership billed?

Membership renews monthly on the same date each month (we’ll confirm your exact billing date at signup).

Can I pause my membership if I travel?

Yes. You can freeze your membership for a limited time. Just contact us before your billing date.

What happens if I miss an appointment or cancel late?

We require 24 hours notice to avoid a late cancellation fee. This protects appointment times for all clients.

BOOKING, PAYMENTS & POLICIES

How do I book?

Booking is simple. Use our online concierge to choose your service and time in minutes.

Why do you require a card on file?

To secure your appointment and protect our team’s time in case of late cancellations or no-shows.

What is your cancellation policy?

24 hours notice for individual appointments. Group events may require more notice (we’ll confirm when booked).

What is your return policy on products?

Unopened products can be returned within a set window. If you had a reaction, contact us right away and we’ll help.

WELLNESS & TELEHEALTH

What are your wellness programs?

Our wellness programs support skin, energy, weight management, and healthy aging. We create a simple plan based on your goals and guide you step by step.

Is this a medical service?

Wellness consultations are provided through licensed medical providers via telehealth. Nu Way Beauty coordinates your care and helps you follow your plan.

How does the telehealth process work?

It’s easy.

You request a consultation through our online concierge.

You complete a short health questionnaire.

A licensed provider reviews your information and meets with you virtually.

If appropriate, your treatment plan is approved and shipped to your home.

Do I need to come into the studio?

No. Wellness consultations happen online. You can still visit us in person for aesthetic services if you choose.

What conditions can wellness programs help with?

Clients commonly seek support for weight management, low energy, skin health, hormonal support, and healthy aging.

How long does it take to get started?

Most clients complete their consultation within a few days. After approval, products are shipped directly to you.

Are medications guaranteed?

No. Treatment approval depends on the licensed provider’s medical evaluation and safety guidelines.

Will my information be private?

Yes. Telehealth visits and records are handled through secure, confidential systems.

PRODUCTS & MERCHANDISE

Do you sell skincare products?

Yes. We offer professional home-care products selected to maintain your treatment results.

Why is home care important?

In-studio treatments start the improvement. Daily home care maintains and protects your results between visits.

Do you sell gift cards?

Yes. Gift cards can be used for services or products and are available online.

Do you have merchandise?

Yes. We offer branded items and wellness accessories available in studio and online.

Can products be shipped?

Yes. Most products and merchandise can be shipped directly to your home.

Welcome to our cozy, beautiful studio in the heart of

Regal Eagle Ridge Mall at:


203 Eagle Ridge Dr, Ste 100,

Lake Wales, FL 33859.

Here’s the easiest way to find us:

Please enter through Dillard’s.

This entrance has convenient parking right nearby.

Walk straight through Dillard’s until you reach the main mall entrance.

After you enter the mall, turn left.

We are directly across from the nail salon.

If you need help locating us, call or text

863-222-4422 and we will guide you.

We want your visit to feel easy and relaxed, and we can’t wait to see you!

Facials

HydraFacial

Dermaplaning

Geneo Facial

Oxygen Infusion Facial

Permanent Makeup

Tattoo Removal

Eyeliner

Lip Blush

Brow Shape& Tint

Lash Lift & Tint

Weekend Lashes

Body Treatments

Body Sculpt

Laser Lipo

LPG Body Treatment

Endospheres Therapy

Tanning

© Nu Way Beauty Wellness Aesthetics. All Rights Reserved.